Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
What's new in Triple Whale in November
Integrate more post-campaign tasks directly into the platform through Moby. Plus, meet the new Attribution experience and Amazon Command Center.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
What Safari 27's new tracking block means for your data
Apple now blocks some tracking domains outright in Safari. Here's how Triple Whale is adapting.
Plan, build, and run more of your store with Moby
Moby can do everything November demands: forecast what's ahead, turn your existing videos into ads, and manage more of your Shopify store.
What's new in Triple Whale in November
Integrate more post-campaign tasks directly into the platform through Moby. Plus, meet the new Attribution experience and Amazon Command Center.
AI model cheat sheet: Matching your task to the right model
Grab your AI model cheat sheet here.
8 questions you should ask about AI (a guide for hiring managers)
AI has become a standard skill set on nearly every resume. Ask these 8 questions to find out who really works that way.
Triple Whale vs Haus: Best marketing measurement software in 2026
Triple Whale ranks #1 within the Marketing Measurement category, according to Ramp
How to reduce CPA without killing growth: 8 expert tips
Cutting spend lowers CPA, but it also reduces customers. Try these 8 tips instead.
TikTok CPM explained: Benchmarks and tips to lower it
TikTok CPMs run about 4x cheaper than Meta. See 2026 benchmarks and how to lower yours.
Prime Big Deal Days 2026: Amazon ad benchmarks and performance from 2,000 brands
Amazon ad spend jumped 149% during Prime Big Deal Days 2026. Did efficiency keep up?
Meta ads MCP: Moby is now your Meta ads expert
Here’s how to use Moby with Meta ads this Black Friday Cyber Monday
More ways to put Moby to work
Moby is always making a splash. See what's new this October.
What's new in Triple Whale in October
Better measurement, better business moves, one operating system.