“It’s our book of truth when it comes to what’s performing and what’s not. From a performance standpoint, we’re at the point where we live and die by what’s in Triple Whale.”
Greg DalbySVP Omnichannel
The foundation for better measurement
Track every customer move with confidence.
Triple Pixel connects behavior across devices, channels, and sessions into one unified first-party data foundation built for the most accurate measurement.
For more information on how we process your personal information and what rights you have in this respect, please see our Privacy Policy.
One customer journey
See the full path to conversion.
Understand how customers discover, engage, and convert. Our identity graph resolves ad views, site visits, devices, sessions, and purchases into one continuous customer journey, even as privacy restrictions tighten.
Built for ecommerce
Invest with greater confidence.
By connecting each conversion to a more complete customer journey, you get a clearer view of what’s driving performance, so you know what to scale, where to optimize, and how to allocate budget efficiently.
First-party. Server-side. Future-proof.
Every decision has the best data foundation.
Triple Whale’s pixel technology and identity graph create a more complete signal, improving attribution accuracy, strengthening the data sent back to ad platforms, and powering smarter optimization decisions.
Attribution
Connect customer journeys to orders across channels and understand what drives conversion for data-driven budget decisions.
Sonar Optimize
Send enriched first-party conversion signals back to your ad platforms to improve ad targeting and drive better campaign optimization.
Sonar Send
Capture more onsite behavior and send it to your email and SMS platforms. Recover abandonment flow revenue that would otherwise be missed.
Website Analytics
See how visitors move from landing page to purchase and identify opportunities to improve conversion across your site.
Custom Business Intelligence
Build custom dashboards and reports on your unified, real-time data without stitching together exports or waiting on an analyst.
Customer Segmentation
Create dynamic audiences based on real customer journeys and behavior, then activate those segments across your ad platforms and marketing tools.
Growth in client’s YoY net profit
272%
Revenue tracked
$55B+
Platforms with verified view-through measurement
5
Agencies using Triple Whale worldwide
20K+
Frequently asked questions
What is the Triple Whale Pixel, and how does it work?
Triple Pixel is Triple Whale’s proprietary identity resolution technology. It’s powered by an advanced identity graph and server-side technologies, resulting in rich data collection and enhanced identity tracking.
Why do I need Pixel if I already use platform tracking (Meta, Google, etc.)?
Because platform tracking has limitations that result in data and signal loss. Using Triple Pixel will allow you to fill the gaps from other platforms and power more accurate customer tracking and downstream attribution and analytics. Note: Triple Pixel is safe to use alongside other platform tracking.
How does Pixel improve attribution?
Pixel powers more accurate attribution because it captures every customer touchpoint across channels and devices. Thus, you have a more accurate picture of your customer journey and the touchpoints your customer took before making a purchase with your brand.
Does Pixel work with non-Shopify platforms?
Yes, Pixel works on all commerce platforms.
Is this compliant?
Triple Pixel is designed with compliance best practices in mind. While the specific technical details of how each identifier is derived are proprietary, the overarching principle is to respect user privacy and security. Depending on your region, you may need to configure consent banners or data-handling settings accordingly (e.g., GDPR, CCPA). Always consult with legal advisors to ensure your implementation meets local and global privacy requirements.
What does setup look like?
Setup is super streamlined and takes less than 10 minutes across your platforms. See our Help Center for more information.
Build every growth decision on a trusted first-party data foundation.
I agree to the privacy policy including to Triple Whale using my contact details to contact me for marketing purposes.