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The AIteammateyou can trust.

When you ask Moby a question, it already knows your metrics, your performance history, and your goals. Moby also has the tools to take action and get work done.

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Trusted by 65,000+ top brands globally

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Don’t just take our word for it.

Hear how two leading brands use Moby every day.

The customer film is not published yet.

Aerial views of the cities Dixxon and Rhoback are built in, each under its brand mark

General intelligence doesn’t cut it.

Leading AI models are only the starting point. Moby adds your real-time business context, trusted measurement, and the tools to get ecommerce work done.

Moby
  • Claude
  • OpenAI
  • Grok
  • Gemini
  • deepseek
  • Seed

Context engine

Turns your business data and industry knowledge into context Moby can use.

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  • Semantic layer
  • Industry benchmarks
  • Expert playbooks
  • Business guardrails
  • Brand vault

Measurement layer

You can’t trust AI if you don’t trust the data.

  • Attribution
  • MMM
  • Incrementality

Data platform

All your business data, in real time, in one place.

  • Orders
  • Customers
  • Products
  • Inventory
  • Finance
  • Marketing

What makes Moby different?

Does the work

Acts in ad accounts, builds creatives, writes campaigns, generates landing pages.

Knows your business

Your data, customers, numbers, and a lifetime of decisions, in real time.

Acts before you ask

Surfaces and executes the moment that matters, not three days late.

Gets smarter daily

Moby learns from every interaction.

Migrate your context & get started in minutes.

It's easy to bring your existing skills and context into Moby. Setup only takes a few minutes.

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A humpback whale rising through open water

Automate media buying
with Moby.

Let’s face it: Media buying teams spend too much time managing strategies by hand, leading to missed revenue and wasted spend. There’s a better way.

  1. Step 1

    Teach Moby how your team buys media.

    Share your goals, budget & channel strategies, performance targets, and how your team makes media buying decisions.

  2. Step 2

    Turn your strategy into an autonomous playbook.

    Set the schedules, thresholds, and guardrails that define what Moby should watch, recommend, and act on in each channel.

  3. Step 3

    Review Moby’s suggested actions.

    Review each recommendation and see the evidence behind it. Then approve, reject, or adjust the action.

  4. Step 4

    Let Moby run the day-to-day.

    Let Moby handle routine advertising actions, send daily performance reports, and ping you in Slack when needed.

A daily media-buying automation: Moby reports blended sales, spend and NC CPA, then queues one action for approval against the account guardrails

Explore Moby

See how Moby gets the work done.

Moby Actions

Moby is connected to your ad accounts, so it can scale budgets, pause underperformers, launch campaigns, and more, all from the same data behind your reports.

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Moby proposing a 17% prospecting budget increase, from $2,400 to $2,800, with its reasoning and Approve, Reject and Discuss actions

What teams say about Moby.

  • “AI is only as good as the data feeding into it. Moby has the full context of our business in real-time. That’s why we trust it to make the decisions that matter. We wouldn’t be able to move as fast as we do without it.”
    Susan KeatingSVP Growth & Digital Commerce
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Frequently asked questions

What is Moby?

Moby is Triple Whale’s AI teammate for ecommerce. Ask it a question in plain English, and it uses the context of your business to help you understand what happened, decide what to do next, and get the work moving. It can check performance, run recurring reports, prepare Actions for review, build landing pages, and help create campaign assets.

How is Moby different from Claude or ChatGPT?

Claude and ChatGPT are general-purpose models. Moby connects those models to your Triple Whale data, goals, history, and workflows. That is what lets Moby give you an answer that fits your business and turn it into work you can review.

What can Moby actually do?

Moby can help with day-to-day media buying, recurring reports, Actions, landing pages, and creative. The exact work depends on the data, tools, and permissions you connect.

Do I need to learn how to prompt Moby?

No. Ask Moby the same way you’d ask a teammate. If it needs a date range, goal, or metric, it will ask.

What are Automations?

An Automation is a job you set up once and ask Moby to run on a schedule. You choose the goal, metrics, timing, guardrails, and action mode: Ask every time or Let Moby decide.

Can Moby make changes to my accounts? What control do I have?

You choose the mode for each Automation. In Ask every time, Moby waits for approval before an Action runs. In Let Moby decide, Moby follows the rules set for that Automation and can ask when approval is needed. Either way, you can review the proposed change and the reasoning behind it.

See what Moby can do for your team.

Bring your questions, goals, and current workflow. We’ll show you how Moby can help.