Modifly is a full-service creative media agency based in San Diego, California. Founded by Elijah Schneider, the agency is passionate about quality over quantity, and working as an extension of brands’ teams, rather than just a vendor. Some of their incredible clients include Poo Pourri, Super Coffee, Beam CBD, UGG Boots, and more.
Challenges
After the iOS14 update, Elijah and his team were experiencing a variety of challenges: data loss, discrepancies between Shopify and on-platform reporting, client confusion, and strained communication – all of which stunted client growth.
Unable to trust ad platform results, the Modifly team decided to develop their own system of dashboarding and reporting, using the data available. This was no easy task - re-uploading, queuing data, and finding answers to specific client questions left media buyers focusing more on spreadsheets than strategy.
Solution
Implementing Triple Pixel eliminated the informed-guessing, connecting the dots, and frustration that came from the data loss after ios14. Elijah’s team was finally able to identify exactly how much revenue to attribute to each channel and ad, improving client performance and trust.
Results
“If you truly want to solve about 75% of the existing advertising and marketing issues that most brands are talking about, Triple Whale data will do that for you,” Elijah says. Here’s how the Modifly team leveraged Triple Whale to optimize client accounts, spend efficiently, and scale with confidence.
- Done-for-you Reporting Maximized Modifly’s Time For Strategy: Elijah was thrilled by how Triple Whale streamlined reporting, especially within customer insights and journeys, allowing his team to strategize on what to implement next, rather than losing hours deciphering spreadsheets.
- Simple Data Presentation Revitalized Team Collaboration and Autonomy:With simplified, easy-to-understand data visualizations available within minutes, Modifly was able to improve the cross-functional work of their team structures. Media buyers were no longer left with the responsibility of unpacking massive files of data into insights for their colleagues. Particularly, Elijah was impressed with Triple Whale’s Creative Cockpit, which generates real-time performance reports, using first-party pixel data, of individual ads, ad groups, and creative types. With this dashboard, his creative teams are able to review performance without data walkthroughs from seasoned media buyers, and are empowered to make high-performing ad iterations autonomously.
- Triple Whale’s Client-Friendly Dashboard Improved Communication and Trust: Elijah was especially drawn to the visual presentation of data in Triple Whale because it allowed his clients to quickly understand just exactly how Modifly was working to scale their business. When clients are slim on time, they can open one tab to find all the data they need – and they don’t need to waste time crunching the numbers. He was also thankful for the variety of data breakdowns - such as LTV and AOV - that are calculated automatically within the platform.
