Doe Beauty is a $15MM ecommerce brand delivering luxury rewearable lashes and accessories. Handcrafted from ultra-fine silk, their lashes are worldwide favorites for weightless, all-day comfort.
Challenges
With adspend data spread across 6+ channels, it was hard to draw big-picture insights on Doe’s true performance. Jason was dedicating 2 to 3 hours every week using spreadsheets to track daily changes in CTR, ad spend, and ROAS. After researching the options, Triple Whale came out the hands-down winner.
Solution
Triple Whale promised to save Jason time, and the app made good as soon as it was installed. With a customized, real-time snapshot of raw data like CTR and profitability calculations like MER, Triple Whale’s dashboard made Jason’s data easy to understand and communicate, and drove smart decisions about advertising campaigns and channels.
Results
Jason & the Doe team implemented the Triple Pixel to secure an instant view of TikTok ad data from all channels. “Before,” Jason said, “we were spending $100 a day on TikTok, and our performance wasn’t great. But with the visibility we have now on specific campaigns, we’re confidently scaling up to $3,000 a day.” They achieved these tremendous results by:
- Implementing the Triple Pixel: With the Triple Pixel, Jason was finally able to optimize his adspend on TikTok. The Pixel helped Jason see that his audience loved content with first-person storytelling, which became a staple in Doe’s ad strategy. The dialed-in strategy drove TikTok ROAS through the roof, to the point that Doe Beauty reallocated significant adspend from other channels to the thriving campaigns.
- Reviewing Customer Journey Insights: On top of game-changing visibility into his TikTok ads, Jason was thrilled to discover the cross-channel customer journey data revealed in his Triple Whale analytics. These insights have refined the way he plans upsells, bundles, and new products.
- Speeding Up Decision-Making with Simplified Visual Reporting:Jason says that the simplified visual reporting that Triple Whale provides has sped up his team’s decision-making. With the Triple Pixel pulling accurate data across all of their advertising channels, Doe Beauty has reached a new level of profitability. Jason says it drove their whopping +2,900% scale on TikTok. With that increase in spend came outstanding ROAS, an advantage of 150% over their Facebook ads. On top of the three hours per week of spreadsheet maintenance that Triple Whale has eliminated, its marketer-friendly dashboard is helping Jason’s team make quicker, better decisions.
