Ampersand Agency is a full-service agency based in Austin, Texas that excels at combining strategy and creativity to accelerate growth. Known for uncovering a brand’s unique truth and transforming it into compelling narratives, Ampersand specializes in strategy, brand development, integrated marketing campaigns, and media optimization. In 2023, Ampersand partnered with Triple Whale to elevate data-driven marketing optimization for their ecommerce clients.
Challenges
Prior to using Triple Whale, Ampersand primarily relied on Google Analytics and platform reporting, which provided limited visibility into their media performance. This lack of comprehensive insights made it difficult to assess the true impact of their Facebook ads, leading to inconsistent returns.
"June of this year was probably one of our worst months overall. We didn’t know what we were going to do."
Solution
Ampersand started using Triple Whale in 2023 to gain accurate data and clarity around Facebook ad performance. June 2024 was a particularly challenging month for one of their clients, with performance hitting a low point.
Veronica and the Ampersand team were already leveraging Triple Whale’s attribution when they were introduced to Sonar by the Triple Whale team in July 2024. Recognizing the need to enhance their Meta ad performance after recent drops, Veronica was eager to implement Sonar, which promised to improve data quality by sending enriched first-party data back to Meta through the Conversions API. This would fill the gaps left by Meta’s reduced visibility due to iOS 14.5 and maximize the effectiveness of their campaigns.
Sonar dramatically improved their campaign performance, and Triple Whale enabled the team to accurately attribute sales to Facebook ads.
"We implemented Sonar, and it was like flipping a switch overnight. We saw consistent increases in conversion value, purchases, and ROAS… We could start to see how paid media from a social side was affecting the overall funnel,"
Results
Accurate Attribution
Ampersand implemented Triple Whale’s first-party attribution to better track the full impact of their Facebook ads on the sales funnel. Before Triple Whale, they struggled to attribute sales accurately, relying on incomplete data from Google Analytics. With Triple Whale’s detailed attribution, they gained clearer insights into which ads were driving conversions. This improved accuracy gave them the confidence to trust Sonar’s performance when it was introduced, ensuring that the data reflected the real impact on sales.
"We knew this was happening on Facebook, but we needed to figure out a better way to show the full picture… With Triple Whale, we could start to see how paid media from a social side was affecting the overall funnel that the client is trying to understand," – Veronica Nelson, Media Manager at Ampersand Agency
Regained Confidence to Scale Ad Spend
With the improved attribution and data provided by Sonar, Ampersand was able to scale their Facebook ad spend by 30% without sacrificing performance. Sonar enriched their first-party data, enhancing Meta’s ability to target the right customers and dramatically improving campaign results. Armed with these insights, Ampersand confidently increased ad budgets, knowing that the additional spend would yield strong returns.
"Our ROAS is consistently higher. We were at a 3 ROAS, and in August, we ended at around 4.3 to 4.8. I have not seen campaigns perform this way since I've been working with Triple Whale, and I’m not doing anything differently besides Sonar being integrated," – Veronica Nelson, Media Manager at Ampersand Agency
Increased New Customer Acquisition
Sonar’s enriched data helped Ampersand optimize top-of-funnel Facebook ads, leading to an 80% increase in new customer purchases. By sending high-quality first-party data back to Meta, Sonar improved targeting and campaign efficiency, resulting in a significant boost in conversion value.
"Purchases went up, and new customer purchases increased by nearly 80%. The increase in conversion value was 111%, which was insane," – Veronica Nelson, Media Manager at Ampersand Agency
Results
The integration of Triple Whale’s Sonar into Ampersand’s media strategy led to dramatic improvements across several performance metrics. Beyond the quantifiable ROAS and conversion increases, Ampersand Agency also gained the confidence to maintain and even increase ad spend, knowing that their campaigns were accurately attributed and optimized for success. The data-driven insights provided by Sonar helped reshape their overall marketing approach, leading to better decision-making and stronger long-term results.
- 111% increase in conversion value within one month of using Sonar.
- 80% increase in new customer purchases after Sonar integration.
- Pixel Meta ROAS improvement from 3.1 in June to 4.8 in August.
Want to unlock similar success for your brand? Talk to the Triple Whale team today to discover how Sonar can optimize your media performance.
