In this article, we’ll discuss why exactly the US government is pushing for a ban (or at least a divestment from Chinese investors), how brands have benefitted from TikTok in recent years, and why we think a TikTok ban would be bad for small businesses (backed with a peek into Triple Whale data).
TikTok might be the best place to advertise low ticket items, which might feel counterintuitive to someone looking to increase their AOV. But what if you treated TikTok as an acquisition funnel to turn low AOV into higher lifetime value? It's a great idea. Read more about it here!
Some big brands made some big moves on TikTok for BFCM 2023, and they'll be dancing their way to the bank. Take a closer look at the potential for DTC brands advertising on TikTok, and how over 11,000 Triple Whale customers allocated ad spend to this relative newcomer to the online advertising arena.
In this blog post, we'll talk about the Taylor Swift effect, how brands tend to wrap their arms around viral moments, and how you can prepare to capitalize on your DTC brand going viral to keep the sales rolling in long after attention fades.
In this blog, we'll cover the complete guide to all the formats of TikTok ads, and their specifications. We'll also cover best practices so you know you're getting the most out of your brand.
What’s going to happen if TikTok gets banned? Will Meta swoop in and buy it? What would happen to our society, and is it a good thing?
In this post, we explain the importance of TikTok influencer marketing and how it can support your business.
Are you making the most of your TikTok analytics? Check out our ultimate guide to TikTok analytics to ace TikTok this year.
In this article, we'll learn to build a TikTok Ads Creatives System In-House. We'll dive into viral organic growth, winning media buying strategy, performance UGC, and more!
In this post, Ash gives a step-by-step breakdown on how he was able to scale his TikTok ads to $10k/day in spend.
In this blog post, we take an in-depth on how to structure creative content for TikTok.
Learn TikTok marketing essentials from the mind behind Auntie Anne’s TikTok account. This blog covers the anatomy of a TikTok and practical tips for your biz.
Let’s talk TikTok Ads vs. Facebook Ads. In this post, we run through the pros and cons of each platform, and talk about which is best for advertising in 2023.
In this episode of ad spend we get into the thick of it, going over everything tikrok-related and why brands should be trying it. #Adspend
In this episode of ROAS, we go over the incredible power of TikTok and how using tiktok ads can grow your business. #ROAS
In this episode of ROAS, we go over the incredible power of TikTok and influencer generated content #ROAS
In this episode of adsepend we go over what is and more importantly what is NOT working for us on tiktok and how we fix what's not working. #Adspend
Welcome to Adspend, a podcast brought to you by Triple Whale! Join our fantastic hosts Rabah Rahil, Ash Melwani, and Cody Plofker as they dive into all things media buying and eCommerce marketing. #Adspend
DTC brands are scaling faster and smarter with Triple Whale – check out our case studies on some of the brands we work with.
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