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Monthly Trends: March 2024

Meta

March had a few volatile weeks, but the overall numbers are trending in the right direction vs April. At the top, CPM is down -3.4% and CPC is down -2%. This lead to CPA is dropping -3.2% and ROAS is rising +3.0% which is great news for ecommerce brands.

Google

Google saw slight improvements CPM (-1.4%) and CPC (-0.5%). CPA rose a bit (+3.5%) but ROAS was able to stay even for brands (+0.6%).

TikTok

Unlike Meta and Google, TikTok Performance took a pretty big hit in March. Top of funnel stayed healthy, but CPA rose +9.6% and ROAS dropped -4.85%.

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