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How HYPE10 Built Their Agency Around Triple Whale and Grew to Partner with 75+ Brands

Customer:
HYPE10
Industry:
Agency
Features:
Pixel, Summary Page, Custom Expenses, Cohorts, LTV
75+
Brands partnered with in 2 years
$60M
Managed in ad spend annually
92%
Of HYPE10's brands experienced positive Q4 YoY growth

HYPE10 is a performance marketing agency that began its journey in June 2021 with Max Langlois as the single visionary. Two years later, HYPE10 has grown to 16 full-time employees, specializing in paid media management for the ecommerce sector. Primarily catering to Shopify stores, HYPE10 has rapidly expanded its services to include landing page creation and creative work, such as user-generated content and post-production for both videos and statics.

HYPE10 serves a wide range of clients, from emerging brands to large ones like Marine Layer and Ten Thousand. This case study explores the strategic partnership between HYPE10 and Triple Whale, highlighting how their collaboration led to remarkable ecommerce & agency success.

Launching an Agency in the Post iOS 14 Environment

Challenges

Max started HYPE10 during the aftermath of the iOS 14 update. The agency, launching amidst this evolving digital landscape, encountered several challenges that seemed to stump even the seasoned organizations:

  • Navigating a New Environment: Post iOS 14 changes disrupted the digital marketing landscape. Attribution, tracking, and reporting were now more complex and unreliable than ever.
  • Manual Reporting Inefficiencies: Despite their reliance on tools like Supermetrics, the manual data pulls and frequent breakdowns hampered data analysis, causing time loss and frustration.
  • Meeting Client Demands: HYPE10's clients were less interested in granular details, seeking real-time, vital performance metrics. Without an efficient tool, presenting this information became a difficult task.
“Everyone was freaking out in the post iOS environment... It was required of us to find a solution relatively quickly and thankfully Triple Whale was coming up at that same time.” - Max Langlois, Founder and CEO

Solution

Discovering Triple Whale transformed the way HYPE10 approached these challenges:

  • Clarity in a New Landscape: With Triple Whale 1st-party data, HYPE10 navigated the post-iOS 14 environment confidently, streamlining their processes, and staying ahead of industry changes.
  • Real-time Key Metrics: Triple Whale’s summary page became a lifeline for HYPE10, allowing them to present clients with real-time insights into essential metrics, keeping them informed and satisfied. It also reduced HYPE10’s the manual efforts and data extraction error.
  • A Trusted Source of Truth: Triple Whale became HYPE10’s primary source of truth, replacing Facebook and Google Analytics platform data. HYPE10 now had a single data source for all of their reporting and analysis needs. 

Moreover, HYPE10 creatively utilized Triple Whale as a unique selling point in their sales conversations, drawing potential clients' interest with the platform's sleek dashboard and capabilities.

“Triple Whale afforded us to operate off of superior data to pull the right levers at the right time... and it afforded us the luxury of saving time on tasks that required little to no skill. It was twofold in terms of the benefits that we saw.” - Max Langlois, Founder and CEO

Strategy

Strategizing with Triple Whale: An Intrinsic Component of HYPE10’s DNA

Triple Whale's integration into HYPE10’s operations goes beyond mere utility, it has become core to their Standard Operating Procedures. This deep-rooted partnership underscores the pivotal role Triple Whale has played, mirroring HYPE10's growth and journey.

  • ‍Custom Cost Settings: By utilizing Triple Whale’s custom cost settings, HYPE10 factors in often overlooked expenses like agency fees or TV buys. This offers a genuine view of the entire customer acquisition cost (CAC), seamlessly integrating both fixed and variable costs.‍
  • CAC-to-LTV Analysis: HYPE10 places significant emphasis on the ratio of customer acquisition cost (CAC) to customer lifetime value (LTV). With the help of Triple Whale’s LTV cohorts, the team quickly identifies profitability benchmarks during the early stages of brand engagements. This holistic approach ensures brands operate at an optimal and sustainable efficiency level.‍
  • Comprehensive Overviews With Summary Page: The Summary Page is more than just a snapshot of key metrics; it's HYPE10’s starting point in all client interactions. During their weekly client briefings, a customized summary offers a concise overview of performance, setting the tone for deeper, platform-specific discussions. Their clients find the summary intuitive and easy to read, and enables both parties to be on the same page quickly. This alignment allows the team to quickly jump into the weeds based on key areas as outlined by Triple Whale’s summary page‍
  • Sharpened Campaign Strategy With Triple Pixel: Pixel data from Triple Whale is a goldmine for HYPE10. Not only does it offer insights, but it also lays the foundation for strategic decisions across campaigns. By understanding nuances from Pixel data, HYPE10 can tailor campaigns to achieve maximum resonance and effectiveness. Their media buyers leverage Triple Whale around the clock to tweak their campaign strategy, and ultimately then jump in-platform to execute against that strategy. It’s a continuous exercise.  
“Now it [Triple Whale] has become completely entrenched in our SOPs… We built the agency in tandem with Triple Whale, and it has been a core part of our operation.” - Max Langlois, Founder and CEO
Explore the deep ocean of e-commerce & analytics.
Get a tour

“Triple Whale has been a key enabler in our success as an agency. They feel like an extension of our team and they support us around the clock. We love working with Jake and the team and look forward to continued shared success!”

Alex Ridener
Chief Operating Officer

How HYPE10 Built Their Agency Around Triple Whale and Grew to Partner with 75+ Brands

Customer:
HYPE10
Industry:
Chief Operating Officer

HYPE10 is a performance marketing agency that began its journey in June 2021 with Max Langlois as the single visionary. Two years later, HYPE10 has grown to 16 full-time employees, specializing in paid media management for the ecommerce sector. Primarily catering to Shopify stores, HYPE10 has rapidly expanded its services to include landing page creation and creative work, such as user-generated content and post-production for both videos and statics.

HYPE10 serves a wide range of clients, from emerging brands to large ones like Marine Layer and Ten Thousand. This case study explores the strategic partnership between HYPE10 and Triple Whale, highlighting how their collaboration led to remarkable ecommerce & agency success.

75+
Brands partnered with in 2 years
$60M
Managed in ad spend annually
92%
Of HYPE10's brands experienced positive Q4 YoY growth

Challenge

Max started HYPE10 during the aftermath of the iOS 14 update. The agency, launching amidst this evolving digital landscape, encountered several challenges that seemed to stump even the seasoned organizations:

  • Navigating a New Environment: Post iOS 14 changes disrupted the digital marketing landscape. Attribution, tracking, and reporting were now more complex and unreliable than ever.
  • Manual Reporting Inefficiencies: Despite their reliance on tools like Supermetrics, the manual data pulls and frequent breakdowns hampered data analysis, causing time loss and frustration.
  • Meeting Client Demands: HYPE10's clients were less interested in granular details, seeking real-time, vital performance metrics. Without an efficient tool, presenting this information became a difficult task.
“Everyone was freaking out in the post iOS environment... It was required of us to find a solution relatively quickly and thankfully Triple Whale was coming up at that same time.” - Max Langlois, Founder and CEO

Solution

Discovering Triple Whale transformed the way HYPE10 approached these challenges:

  • Clarity in a New Landscape: With Triple Whale 1st-party data, HYPE10 navigated the post-iOS 14 environment confidently, streamlining their processes, and staying ahead of industry changes.
  • Real-time Key Metrics: Triple Whale’s summary page became a lifeline for HYPE10, allowing them to present clients with real-time insights into essential metrics, keeping them informed and satisfied. It also reduced HYPE10’s the manual efforts and data extraction error.
  • A Trusted Source of Truth: Triple Whale became HYPE10’s primary source of truth, replacing Facebook and Google Analytics platform data. HYPE10 now had a single data source for all of their reporting and analysis needs. 

Moreover, HYPE10 creatively utilized Triple Whale as a unique selling point in their sales conversations, drawing potential clients' interest with the platform's sleek dashboard and capabilities.

“Triple Whale afforded us to operate off of superior data to pull the right levers at the right time... and it afforded us the luxury of saving time on tasks that required little to no skill. It was twofold in terms of the benefits that we saw.” - Max Langlois, Founder and CEO

“Triple Whale has been a key enabler in our success as an agency. They feel like an extension of our team and they support us around the clock. We love working with Jake and the team and look forward to continued shared success!”

Explore the deep ocean of e-commerce & analytics.
Get a tour

How HYPE10 Built Their Agency Around Triple Whale and Grew to Partner with 75+ Brands

HYPE10 serves a wide range of clients, from emerging brands to large ones like Marine Layer and Ten Thousand. This case study explores the strategic partnership between HYPE10 and Triple Whale, highlighting how their collaboration led to remarkable ecommerce & agency success.

Download the Full Case Study
Start Making More Money
Start Making More Money
Start Making More Money
Start Making More Money

THE RESULTS

75+
Brands partnered with in 2 years
$60M
Managed in ad spend annually
92%
Of HYPE10's brands experienced positive Q4 YoY growth

THE RESULTS

75+
Brands partnered with in 2 years
$60M
Managed in ad spend annually
92%
Of HYPE10's brands experienced positive Q4 YoY growth

THE RESULTS

75+
Brands partnered with in 2 years
$60M
Managed in ad spend annually
92%
Of HYPE10's brands experienced positive Q4 YoY growth

Alex Ridener

Chief Operating Officer

“Triple Whale has been a key enabler in our success as an agency. They feel like an extension of our team and they support us around the clock. We love working with Jake and the team and look forward to continued shared success!”

Download the Full Case Study
Start Making More Money
Start Making More Money
Start Making More Money
Start Making More Money
about
HYPE10

Discover more about

HYPE10

Download the Full Case Study
Start Making More Money
Start Making More Money
Start Making More Money
Start Making More Money

Overview

HYPE10 is a performance marketing agency that began its journey in June 2021 with Max Langlois as the single visionary. Two years later, HYPE10 has grown to 16 full-time employees, specializing in paid media management for the ecommerce sector. Primarily catering to Shopify stores, HYPE10 has rapidly expanded its services to include landing page creation and creative work, such as user-generated content and post-production for both videos and statics.

HYPE10 serves a wide range of clients, from emerging brands to large ones like Marine Layer and Ten Thousand. This case study explores the strategic partnership between HYPE10 and Triple Whale, highlighting how their collaboration led to remarkable ecommerce & agency success.

Challenge

Max started HYPE10 during the aftermath of the iOS 14 update. The agency, launching amidst this evolving digital landscape, encountered several challenges that seemed to stump even the seasoned organizations:

  • Navigating a New Environment: Post iOS 14 changes disrupted the digital marketing landscape. Attribution, tracking, and reporting were now more complex and unreliable than ever.
  • Manual Reporting Inefficiencies: Despite their reliance on tools like Supermetrics, the manual data pulls and frequent breakdowns hampered data analysis, causing time loss and frustration.
  • Meeting Client Demands: HYPE10's clients were less interested in granular details, seeking real-time, vital performance metrics. Without an efficient tool, presenting this information became a difficult task.
“Everyone was freaking out in the post iOS environment... It was required of us to find a solution relatively quickly and thankfully Triple Whale was coming up at that same time.” - Max Langlois, Founder and CEO

Solution

Discovering Triple Whale transformed the way HYPE10 approached these challenges:

  • Clarity in a New Landscape: With Triple Whale 1st-party data, HYPE10 navigated the post-iOS 14 environment confidently, streamlining their processes, and staying ahead of industry changes.
  • Real-time Key Metrics: Triple Whale’s summary page became a lifeline for HYPE10, allowing them to present clients with real-time insights into essential metrics, keeping them informed and satisfied. It also reduced HYPE10’s the manual efforts and data extraction error.
  • A Trusted Source of Truth: Triple Whale became HYPE10’s primary source of truth, replacing Facebook and Google Analytics platform data. HYPE10 now had a single data source for all of their reporting and analysis needs. 

Moreover, HYPE10 creatively utilized Triple Whale as a unique selling point in their sales conversations, drawing potential clients' interest with the platform's sleek dashboard and capabilities.

“Triple Whale afforded us to operate off of superior data to pull the right levers at the right time... and it afforded us the luxury of saving time on tasks that required little to no skill. It was twofold in terms of the benefits that we saw.” - Max Langlois, Founder and CEO

Results

Strategizing with Triple Whale: An Intrinsic Component of HYPE10’s DNA

Triple Whale's integration into HYPE10’s operations goes beyond mere utility, it has become core to their Standard Operating Procedures. This deep-rooted partnership underscores the pivotal role Triple Whale has played, mirroring HYPE10's growth and journey.

  • ‍Custom Cost Settings: By utilizing Triple Whale’s custom cost settings, HYPE10 factors in often overlooked expenses like agency fees or TV buys. This offers a genuine view of the entire customer acquisition cost (CAC), seamlessly integrating both fixed and variable costs.‍
  • CAC-to-LTV Analysis: HYPE10 places significant emphasis on the ratio of customer acquisition cost (CAC) to customer lifetime value (LTV). With the help of Triple Whale’s LTV cohorts, the team quickly identifies profitability benchmarks during the early stages of brand engagements. This holistic approach ensures brands operate at an optimal and sustainable efficiency level.‍
  • Comprehensive Overviews With Summary Page: The Summary Page is more than just a snapshot of key metrics; it's HYPE10’s starting point in all client interactions. During their weekly client briefings, a customized summary offers a concise overview of performance, setting the tone for deeper, platform-specific discussions. Their clients find the summary intuitive and easy to read, and enables both parties to be on the same page quickly. This alignment allows the team to quickly jump into the weeds based on key areas as outlined by Triple Whale’s summary page‍
  • Sharpened Campaign Strategy With Triple Pixel: Pixel data from Triple Whale is a goldmine for HYPE10. Not only does it offer insights, but it also lays the foundation for strategic decisions across campaigns. By understanding nuances from Pixel data, HYPE10 can tailor campaigns to achieve maximum resonance and effectiveness. Their media buyers leverage Triple Whale around the clock to tweak their campaign strategy, and ultimately then jump in-platform to execute against that strategy. It’s a continuous exercise.  
“Now it [Triple Whale] has become completely entrenched in our SOPs… We built the agency in tandem with Triple Whale, and it has been a core part of our operation.” - Max Langlois, Founder and CEO

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