Sonar Optimize sends Meta richer conversion signals and your real attribution — so it stops optimizing with blindspots.
+
%
+13% median ROAS lift on Meta for Sonar Optimize users
Standard platform pixels miss events. Sonar Optimize enriches your data server-side and sends it directly to Meta through CAPI, giving its ad delivery system a more complete view of customer activity to inform targeting and bidding.
"We implemented Sonar, and it was like flipping a switch overnight. We saw consistent increases in conversion value and purchases, and our ROAS grew from 3.1 to 4.8 month-over-month."
Send your Triple Whale attribution signals to Meta using Custom Attribution, so it optimizes toward your definition of a winning campaign, not its own.
Sonar Optimize turns the measurement you trust into signals Meta uses to improve campaign performance — all inside Triple Whale, without extra tools, developers, or ongoing maintenance.
Brands using Sonar have seen incredible results across the board — from higher ROAS to improved data quality and targeting accuracy. Here’s what some of them had to say:
"With Sonar Optimize, we're able to bring Meta closer to the same signals we trust internally. Once that alignment happened, it felt like the system was finally working toward the definition of success we care about — driving an increase in new customer purchases by 213%."
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“Using our own source of truth data with Meta's Custom Attribution solution created a clear and measurable lift across all our key metrics. ROAS climbed 37% while CPA dropped by 17%.”
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"We implemented Sonar, and our ROAS grew from 3.1 to 4.8 month-over-month."
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